Automated email flows (triggered by customer behavior) generate 30% of email revenue with a fraction of the effort required for campaign emails. Set them up once, optimize continuously.
Welcome series (3-5 emails over 7-14 days): introduce your brand, share your story, highlight best sellers, and offer a first-purchase incentive. Welcome flows have the highest open rates (50-80%).
Abandoned cart recovery (3 emails over 72 hours): email 1 at 1 hour (reminder with cart contents), email 2 at 24 hours (add social proof), email 3 at 48-72 hours (add incentive if needed). Recovers 5-15% of abandoned carts.
Browse abandonment (2-3 emails): triggered when someone views products but does not add to cart. Remind them of viewed products, suggest similar items, and include product reviews. Lower conversion than cart abandonment but high volume.
Post-purchase flow (3-5 emails): order confirmation, shipping update, delivery confirmation, review request (7-14 days post-delivery), and cross-sell recommendation (30 days later).
Win-back series (3 emails over 30 days): target customers who have not purchased in 60-90 days. 'We miss you' messaging, new product highlights, and a re-engagement incentive. Reactivates 5-10% of lapsed customers.
VIP/loyalty flow: automatically triggered when customers cross spending thresholds. Early access to new products, exclusive discounts, and personal thank-you messages reinforce high-value customer relationships.
Replenishment reminders: for consumable products, send reorder reminders based on average consumption cycles. Customers purchasing 30-day supplements get a reminder at day 25.
Sunset flow: before removing unengaged subscribers from your list, send a final series confirming they want to remain subscribed. Clean lists improve deliverability and reduce costs.
Flow optimization: review flow performance monthly. A/B test subject lines, send times, content, and incentive offers. Small improvements across flows with high volume compound into significant revenue.
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