Key Takeaways
- Drag-and-drop website builder creates professional storefronts without coding knowledge
- Product, inventory, and pricing sync automatically between the website and ERP backend
- 20+ payment gateway integrations including Stripe, PayPal, and buy-now-pay-later options
- Built-in SEO tools with automatic sitemaps, structured data, and meta tag management
- B2B portal features support customer-specific pricing, purchase orders, and payment on terms
Website Builder and Design
Odoo's drag-and-drop website builder enables non-technical users to create professional websites. Choose from responsive templates, customize layouts with building blocks (headers, features, testimonials, pricing tables), and adjust colors and typography to match your brand. CSS access is available for advanced customization.
- 50+ pre-designed building blocks for common page sections
- Responsive templates that adapt to mobile, tablet, and desktop
- Theme customization with brand colors, fonts, and logo placement
- Blog module for content marketing and SEO
- Multi-page websites with custom navigation menus
- Form builder for contact, quote request, and survey pages
Preview every page on mobile before publishing. Over 60% of e-commerce traffic comes from mobile devices. Odoo's responsive templates handle most cases, but check product image scaling and checkout flow on small screens.
Product Catalog and Variant Management
Products created in Odoo automatically appear on the website with synced pricing, descriptions, and images. Product variants (size, color, material) display as selectable options on the product page. Inventory levels sync in real time, showing stock availability or sold-out status without manual updates.
| Feature | Configuration | Customer Impact |
|---|---|---|
| Variants | Size, color, material attributes | Selectable options on product page |
| Price display | Tax-inclusive or exclusive | Clear pricing per locale |
| Stock display | In stock / X left / Sold out | Urgency and availability signals |
| Compare | Side-by-side product comparison | Informed purchase decisions |
| Wishlist | Save products for later | Return visit conversion |
Product categorization with filters (price range, attributes, brand) helps customers navigate large catalogs. Smart product recommendations based on purchase history and browsing behavior increase average order value.
Payment Gateways and Shipping Integration
Odoo integrates with 20+ payment providers for global coverage. Configure multiple payment methods and let customers choose their preferred option at checkout. Shipping integration connects with major carriers for real-time rate calculation and automatic label printing.
| Payment Provider | Regions | Features |
|---|---|---|
| Stripe | Global | Cards, wallets, buy-now-pay-later |
| PayPal | Global | PayPal balance, cards, Pay Later |
| Authorize.net | US, Canada | Cards, ACH bank transfers |
| Mollie | Europe | iDEAL, Bancontact, SEPA |
| Razorpay | India | UPI, cards, net banking |
- FedEx, UPS, DHL, and USPS shipping rate calculation
- Shipping rules based on weight, dimensions, or order value
- Free shipping thresholds to increase average order value
- Automatic label printing from delivery orders
- Tracking number sharing with customers via email and portal
SEO and Marketing Tools
Odoo includes built-in SEO tools that handle technical and on-page optimization. Automatic sitemap generation, customizable meta titles and descriptions, clean URL slugs, and structured data for product rich snippets are configured without additional plugins.
- Automatic XML sitemap generation and submission
- Meta title and description editing per page and product
- Clean URL structure with customizable slugs
- Schema.org product markup for rich search results
- Image alt text management for accessibility and SEO
- 301 redirect management for URL changes
Enable abandoned cart emails to automatically contact customers who added items to their cart but did not complete checkout. Recovery emails typically recapture 5-15% of abandoned carts, directly increasing revenue.
B2B E-commerce Features
Odoo's B2B e-commerce features support business customers with login-required pricing, customer-specific pricelists, purchase order payment, and payment on terms (Net 30, Net 60). These features enable wholesale and distribution businesses to offer self-service ordering to their business customers.
| B2B Feature | Configuration | Benefit |
|---|---|---|
| Customer pricelists | Assign pricelist per customer | Negotiated pricing honored online |
| Minimum order | Set per product or cart total | Enforce wholesale minimums |
| Payment on terms | Net 30/60/90 at checkout | Standard B2B payment flow |
| PO number | Required field at checkout | Matches customer procurement |
| Quick order | SKU/quantity bulk entry | Efficient reordering for repeat buyers |
The B2B portal extends beyond ordering to include order history, invoice access, delivery tracking, and credit limit visibility. Business customers manage their account independently, reducing your customer service workload.
Frequently Asked Questions
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