Should I sell on Amazon or just my own website?

Both, in most cases. Your website gives you full control, customer data, and higher margins. Amazon gives you access to 200M+ Prime members and built-in trust. Start with your own store to build your brand, then expand to Amazon for additional revenue. Use Amazon as a discovery channel where new customers find you, then convert them to direct customers through inserts, packaging, and loyalty programs.

Ecommerce

Marketplace Integration

Connecting your e-commerce store with third-party marketplaces like Amazon, eBay, and Walmart for multi-channel selling.

Marketplace integration synchronizes inventory in real-time to prevent overselling across your store and marketplaces.
Amazon alone captures 37% of US e-commerce: selling only on your website means missing the majority of online shoppers.
Integration tools like Linnworks, ChannelAdvisor, and Sellbrite centralize multi-marketplace operations from one dashboard.

Marketplace Strategy Considerations

Inventory sync: Real-time inventory updates across all channels. A sale on Amazon must immediately reduce stock on your website to prevent overselling.
Pricing strategy: Decide whether to match prices across channels or adjust for marketplace fees (Amazon takes 8-15% referral fees).
Fulfillment choice: FBA (Fulfilled by Amazon), FBM (Fulfilled by Merchant), or a 3PL that ships for all channels.
Brand protection: Register your brand on each marketplace. Use brand registry programs to control listings and combat counterfeits.
Content optimization: Each marketplace has different listing requirements. Optimize titles, images, and descriptions per platform.

Frequently Asked Questions

Related Services

E-commerce Development

Related Terms

Omnichannel

A multi-channel approach that provides customers with a seamless shopping experience across online, mobile, and physical store channels.

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