Services
Web Performance Optimization
Every second of load time costs conversions. We optimize your website for speed, Core Web Vitals, and real-world performance.
Why Web Performance Matters
Web performance directly impacts user experience, conversion rates, and search rankings. Google uses Core Web Vitals as a ranking factor, and studies show that a 1-second delay in load time reduces conversions by 7%. Performance optimization is not optional; it is a business requirement.
Outcomes that move the P&L
Every engagement is baselined in week one and reported against measurable KPIs in every quarterly review.
Higher Conversions
Every 100ms improvement in load time increases conversion rates by up to 1%.
Better SEO Rankings
Core Web Vitals are a Google ranking factor. Faster sites rank higher.
Lower Bounce Rates
53% of mobile visitors leave if a page takes longer than 3 seconds to load.
Reduced Infrastructure Costs
Optimized code and caching reduce server load and hosting costs.
How We Deliver
Five disciplined phases. Weekly demos, evidence at every gate, and a working system in your environment by week eight.
Performance Audit
We measure current performance with Lighthouse, WebPageTest, and real user monitoring.
Optimization Plan
We prioritize improvements by impact and create a detailed optimization roadmap.
Implementation
We implement optimizations including code splitting, image optimization, caching, and CDN setup.
Monitoring
We set up continuous monitoring to maintain performance and catch regressions.
Features
Everything you need, built in from day one.
Core Web Vitals
Optimize LCP, FID/INP, and CLS for Google's performance standards
Image Optimization
Format conversion, responsive images, lazy loading, and compression
Code Optimization
Bundle splitting, tree shaking, and critical CSS extraction
Caching Strategy
Browser caching, CDN configuration, and service worker caching
Server Optimization
Response time optimization, compression, and HTTP/2 configuration
Performance Monitoring
Real user monitoring and synthetic testing for ongoing visibility
Frequently Asked Questions
Quick answers to common questions.
What are Core Web Vitals?+
Core Web Vitals are Google's metrics for page experience: LCP (loading), INP (interactivity), and CLS (visual stability). They affect both user experience and search rankings.
How much faster can you make our site?+
We typically achieve 40-70% improvement in load times. Results depend on the current state of your site and the optimizations applicable.
Will optimization break anything?+
We test all changes thoroughly in staging before production. Our optimization approach is conservative and reversible.